Email marketing – ONLINE
Add to cart Registrer to EnrolLearn how to effectively use email marketing to increase sales and communicate through all stages of your customers’ or users’ buying cycle.
After a theoretical introduction, you will encounter practical examples and learn the basic steps of conducting email campaigns, from planning and integration into your other marketing channels to sending and analyzing their success. You will also have the opportunity to go through the initial setup of a Mailchimp account and learn how to use the tool.
The Specialist Seminar Email Marketing – ONLINE is a module of an advanced online training program in the field of digital marketing: Digital Marketing – ONLINE.
Regarding online business related to hosting online education and virtual meetings, we have relied on Zoom, the leading global platform for video communications. The recording of the conducted online module is available upon request. You can apply in the regular manner, at the bottom of the page, with the note “Application for seminar recording.”
Content of the seminar:
- Email Marketing and newsletter – definition
- Critical elements for success
- Examples of emails
- How to get subscribers
- Conducting an email campaign
- Email automation
- Best practices
- Legal framework
- Modern tools
- Mailchimp workshop
- a/b testing
- measuring the success of email marketing
Seminar Goal:
Acquire knowledge to understand email marketing and independently set up and manage email campaigns.
Target Audience:
If you’re a store owner or manager, digital marketing manager, member of a marketing team, web administrator, lead an association, or are part of a marketing team, or if you sell online, you will learn the basics of email marketing and how to manage email campaigns.
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