Google Ads advanced – ONLINE
Registrer to EnrolYou’re familiar with the basics of Google Ads advertising, but you’d like to enhance your knowledge and take the quality of your campaigns to a new level? In this seminar, you will learn how to leverage the advanced features of the Google Ads system, create advanced Display, YouTube, and Remarketing campaigns, use Google Analytics reports to optimize your campaigns, and numerous useful tricks that you can immediately apply in practice. The seminar includes a practical advisory segment during which our instructor will analyze participants’ existing campaigns and suggest ways for improvement. The seminar is led by Vice Božić, one of the leading Google Ads and Google Analytics experts in the region who has successfully educated over 300 participants through Mirakul seminars.
The Specialist Seminar on Google Ads – Advanced Module – ONLINE is the fourth module of an advanced online training program in the field of digital marketing: Digital Marketing – ONLINE.
Regarding online business related to hosting online education and virtual meetings, we have relied on Zoom, the leading global platform for video communications. The recording of the conducted online module is available upon request. You can apply in the regular manner, at the bottom of the page, with the note “Application for seminar recording.”
Content of the seminar:
- Key Google trends and innovations
- Campaign planning – 4 most important elements
- Creating a Display campaign
- Creating a YouTube campaign
- Creating a Remarketing campaign
- Landing page optimization – Google Optimize
- Management tools:
- Managing multiple Google Ads accounts – MCC
- Google Ads Editor
- Exercise: Working on the trainees’ campaigns
- Useful links
- Questions and discussion
Seminar Goal for Google Ads – Advanced Module:
cquiring advanced knowledge for independently creating, optimizing, and managing Google Ads campaigns.
