Google Ads basic – ONLINE
Registrer to EnrolGoogle Ads is one of the most powerful advertising platforms used by companies to promote their products and services across search, YouTube, Gmail, and other websites. If you’re planning to launch your first campaign or if you’re already using Ads but aren’t satisfied with the results, this online seminar will provide you with the necessary knowledge for successful campaign planning, creation, management, and optimization. The seminar is led by Vice Božić, one of the leading experts in the region who has successfully educated over 300 participants through Mirakul seminars.
The Specialist Seminar on Google Ads – Basic Module – ONLINE is the third module of an advanced online training program in the field of digital marketing: Digital Marketing – ONLINE.
Regarding online business related to hosting online education and virtual meetings, we have relied on Zoom, the leading global platform for video communications. The recording of the conducted online module is available upon request. You can apply in the regular manner, at the bottom of the page, with the note “Application for seminar recording.”
Content of the seminar:
- Introduction to Google Ads advertising
- Defining campaign goals
- basic terms
- Overview of campaign types and advertising options
- Search advertising
- Display advertising
- Gmail advertising
- YouTube advertising
- Remarketing advertising
- Creating a Google Ads account
- Manage billing settings
- Connecting Google Ads and Google Analytics accounts
- Exercise: Creating a Search campaign
- Useful links
- Questions and discussion
Seminar Goal for Google Ads – Basic Module:
Acquiring knowledge for independently creating and managing Google Ads campaigns.
