Google Analytics 4 – ONLINE
Add to cart Registrer to EnrolThe Google Analytics 4 online workshop will introduce participants to the basics of working with the free tool for tracking website visit statistics.
After a brief theoretical section and an overview of the development of website visit tracking tools, participants will become familiar with all the capabilities of the Google Analytics tool and its reports. The Google Analytics workshop consists of a theoretical lecture, and through a quick overview of the development of analytical tools, participants will be introduced to the basic terminology of analytical tools.
Participants will learn how to create a Google Analytics account, how and where to place the tracking code on a website, which is necessary for Google Analytics to function. Additionally, participants will learn the basics of account management through examples, and how to create advanced reports from existing data.
Participants who already have an open account for their websites and are tracking statistics will have the opportunity to immediately apply the instructions from the workshop to their Google Analytics accounts.
The Specialist Seminar on Google Analytics – Website Performance Analysis – ONLINE is the fifth module of an advanced online training program in the field of digital marketing: Digital Marketing – ONLINE.
Regarding online business related to hosting online education and virtual meetings, we have relied on Zoom, the leading global platform for video communications. The recording of the conducted online module is available upon request. You can apply in the regular manner, at the bottom of the page, with the note “Application for seminar recording.”
Content of the seminar:
- Development of analytical tools
- Terminology of analytical tools
- What the collected data tells us
- Opening a Google Analytics account and setting up a tracking code and new options for setting up an Analytics account
- Review of reports in the Google Analytics account – what can Google Analytics tell us?
- Filtering results within the profile – basic
- Goals function
- Ecommerce reports
- Use of URL builder to mark and identify other campaigns
- Intelligence, Custom reports and Advanced segments
Seminar Goal for Google Analytics:
Up until now, we’ve done everything correctly: we’ve set website goals, created and filled each webpage on our site with content, launched and well-optimized our campaign using the right marketing mix channels. However, the results aren’t meeting our expectations. The Google Analytics tool will provide answers to all questions about where we are doing well and where there’s room for improvement. You will learn to interpret feedback reports, which data to approach with more confidence and which with caution, and which activities on the website can be adjusted to reach goals faster or exceed set targets.
You will understand the type of feedback data that can be gathered about website visitors and how that can significantly boost the website’s business success. You’ll learn how to read feedback data to evaluate the effectiveness of traditional advertising channels such as newspapers, radio, and TV.
Target Audience:
Anyone who wants to learn how to analyze data collected through the tool. If you’re a webmaster, e-commerce website owner, or your company has a website, this workshop will help you better understand the data about the traffic on your website.
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