SMM – Community management – ONLINE
Add to cart Registrer to EnrolDigital marketing on social media platforms (Social Media Marketing – SMM) is an form of internet marketing that delivers targeted marketing messages to users on social media. Global marketing experts have long recognized social media platforms as virtual meeting places where potential customers can be targeted with tailored messages. Companies strengthen their visual identity, build trust and closeness, and actively engage with other users through their daily participation in social media activities. This ultimately leads to increased website traffic, better search engine ranking, and customer trust.
By placing ads that we want to see, Google and Facebook have created a market worth tens of billions of dollars. Facebook is becoming an increasingly powerful medium through which ads are displayed hundreds of times a day, thousands of times a month – day by day, month by month. The good thing is that the results and costs of Facebook advertising can be tracked and controlled down to the smallest details, to the last click, impression, and cent.
The Specialist Seminar on SMM – Community Management – ONLINE is the sixth module of an advanced online training program in the field of digital marketing: Digital Marketing – ONLINE.
Regarding online business related to hosting online education and virtual meetings, we have relied on Zoom, the leading global platform for video communications. The recording of the conducted online module is available upon request. You can apply in the regular manner, at the bottom of the page, with the note “Application for seminar recording.”
Content of the seminar:
- The importance and necessity of a digital presence in a digital environment
- Website – the center of digital presence
- Social networks as an integral part of marketing and promotional activities
- Legality of communication on social networks
- How to choose the right social network?
- Job of community manager – duties and responsibilities
- The importance of knowing the audience and active communication with it
- Community manager as a moderator in communication between community members
- The importance of education and following all the news in the world of social networks
- Skillful use of words – a story in a short format
- Personalization – a key priority in digital marketing
Seminar Goal:
Participants of this module will gain insight into the importance of digital strategy as a fundamental guideline for company actions in the dynamic digital environment, with a special emphasis on its social media aspect. The module is dedicated to the principles of communication on social media, with a particular focus on the most popular platform – Facebook. In addition to Facebook, participants will learn about who uses Instagram, YouTube, and LinkedIn, how they use them, the advantages and disadvantages of these platforms, and practical examples. Getting acquainted with the scope of responsibilities, knowledge, and skills of a community manager will provide more detailed insights into social media marketing.
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